Vocational Training in Cultural Tourism for European Heritage

Cultural treasures are among the main reasons why visitors are attracted to visiting Europe. From museums, to churches, or festivals: There is a lot to enjoy, explore, learn, and experience.

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Europe is made up by a staggering majority of rural areas (about 80% of the surface), home to some 4.500 small towns and villages of less than 20.000 inhabitants each. Most of them have culturally important monuments, such as historic houses, living traditions, and cultural attractions of many kinds.

To this end, the EUROPETOUR project aims at improving the professional qualification of stakeholders in rural cultural tourism areas. It does so by qualifying local staff in creating attractive offers and advancing their skill set in the use of social media marketing. The project equally addresses the creative industries, careful about a holistic and integrative approach to including all relevant stakeholders and unlock the economic potential for forthcoming, sustainable business opportunities across Europe.

Project Duration: 2015 – 2018